► infoband™ | Reusable ID wristband
The last three summers the Dutch insurance company Interpolis and the Dutch Beach guarding organisation Reddingsbrigade have a large and well published campaign aiming to increase the safety and reduce the number of lost children on the beaches in the Netherlands.
Together they have handed out 600 000 infobands to children visiting the beaches. Just to make it easier and safer for those children that accidentally got lost from their parents. The campaign was highlighted in television, radio and newspapers all over the Netherlands and became a huge success for as well Interpolis as the Reddingsbrigade.